Case Study: How a Local Cafe Increased Foot Traffic by 30%

"The Daily Grind," a local coffee shop, was facing a common problem: plenty of morning rush customers, but a quiet, slow afternoon. They needed a way to bring people in during the 2-4 PM slump without resorting to steep discounts that would hurt their bottom line. Their solution was a weekly "Bingo Break" powered by BingoTango.

The Strategy: An Exclusive In-Store Contest

Here’s how they set it up: 1. **Private Game Setup:** The cafe owner used BingoTango to create a new private game each week. The prize was simple but desirable: a gift card for a week of free coffee. 2. **QR Code for Tickets:** Instead of sharing a link online, they printed a QR code that was only available at the cafe's counter. To get a ticket for the week's game, customers had to visit the store and scan the code with their phones. 3. **The API-Powered Ticket:** The QR code linked to the 'Arena/Games/Join/[GameID]?apiKey=...' endpoint. Since customers weren't required to log in, the page prompted them for just a name and phone number. Upon submission, the BingoTango API generated a unique ticket image and displayed it on the customer's phone, which they could save. 4. **Live Online Draw:** The winner was announced every Friday afternoon via a short Instagram Live session, driving online engagement and reminding people about the next week's game.

The Results

The "Bingo Break" was a massive success. - **Increased Foot Traffic:** The cafe saw an average 30% increase in customers during their afternoon slump, as people came in to scan the QR code. Many of them purchased a drink or a snack while they were there. - **Building a Community:** Regulars started talking about the weekly bingo game, creating a fun, shared topic of conversation and a stronger sense of community around the cafe. - **Cost-Effective Marketing:** The only cost was the prize (a week of coffee) and the small platform fee for the game. Compared to traditional advertising, the return on investment was enormous.

This case study proves that with a little creativity, BingoTango's private game feature can be a powerful tool for driving real-world results for local businesses.